Jony Ive…

on a lesson he learned from Steve Jobs. It’s all about focus:

Unfortunately, I’ve heard managers relate that saying “yes” over and over is important. This is very far from the truth. There should be 1,000 no’s for every yes.

P.S. Don’t worry about people liking you if you’re doing what’s right. 

[HT Daring Fireball]

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