Why blog? (continued)

One blog post can change your life.

It’s true, and there are many ways in which this manifests itself:

  1. Your post goes viral on social media, and your readership skyrockets.

  2. The right person reads your post (even if it hasn’t gone viral yet). This can lead to many unplanned, but wonderful, opportunities.

  3. You discover something while organizing your thoughts for the post, and the blessing of new insight changes your perspective.

You’re bound to write that one “magical” post if you blog regularly. It could very well be waiting for you right now… the post just around the corner.

Curate, curate, curate

There’s never been a better time throughout history than now to get your message out to people. With a blog, one post can reach millions. More people have read what’s here on Rise and Converge than will ever read any of the books I’ve written. The internet has given us all a huge platform from which we can teach and learn.

This being said, it’s amazing how many bad resources are living in cyberspace. One of the most important 21st century skills is curating good blogs and books for yourself, which will in turn lead you to other good blogs and books.

That’s the key: Find a good author, and let her be a lamp that lights your path to other good authors. An aimless search for knowledge will be an unfruitful endeavor.

Seth Godin…

writes a blog post everyday. Every. Single. Day. (I think he’s broken the 4,000 blog post milestone.)

I’ve written about him before, and I’ll probably write about him again. His book, Lynchpin, revolutionized the way I view work and how one brings value to an organization. His blog posts are an inspiration for anyone who wants to be a better writer, communicator, marketer, entrepreneur, blogger… the list goes on.

Yesterday he wrote a post containing the following excerpt:

Do your work, your best work, the work that matters to you. For some people, you can say, “hey, it’s not for you.” That’s okay. If you try to delight the undelightable, you’ve made yourself miserable for no reason.

Like usual, Godin sheds light on integral aspects of work. We must do work that is not just lucrative or fun, but also of importance. At the same time, we must keep in mind that there are some who are “undelightable.” That’s OK; this only means that it’s a fool’s errand to try making everyone happy. Instead, it’s better to work hard for something you know is important. In doing so, the right people will be happy, which are probably the only people whose opinions you should care about anyway.

This all reminds me of something Conan O’Brian once said:

If you work really hard, and you’re kind, amazing things will happen.

It’s so true. Work hard. Care about people. Amazing things will happen.