Dan Frommer wrote an interesting piece recently entitled The Hidden Structure of the Apple Keynote. From the first paragraph:
One of Apple’s most successful products—which rarely gets recognized as such—is made not of aluminum and glass, but of words and pictures. The Apple keynote is the tool the company uses a few times a year to unveil its other products to millions of people.
Words and picture are used to instruct, so I read this article with the intent to pinpoint what the field of education can learn from Apple regarding disseminating information.
- Events are an average of 88 minutes long
- There’s a minimalist slide presentation
- There are live demos (no lectures) reinforced with videos
- No one hogs the stage
- Apple engages “the audience with drama, visual humor, and inside jokes”
- The events are informative and entertaining
- Apple saves the best for last
- Apple plans well so there’s no need for “filler”
Maybe Apple should be in the teacher credential business.
[HT Daring Fireball]