It’s easier to read great American literature than to write the great American novel.
It’s easier to listen to your favorite Pandora station than create a catalogue that can one day be a Pandora station.
It’s easier to make a PowerPoint presentation with multiple words/sentences on each slide than make a presentation with few words and powerful images–and then give an engaging talk without relying on the PowerPoint presentation as a crutch.
It’s easier to “like” a lot of stuff on Facebook than create something that can be “liked” (and actually enjoyed) by a group of people.
It’s easier to retweet than to tweet an original and innovative idea.
It’s easier to bash the competition than compete with the competition.
It’s easier to watch the news than read the newspaper.
Is the difficult route hard work? Yes. But it’s worth it.